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Social Innovation · FinTech · Design Thinking
Sahitya
Making personal finance more accessible through gamified learning.
Design thinking and product directionConcept & direction
Problem
Low-income individuals can face barriers to understanding and managing personal finances.
Solution
A gamified personal-finance experience designed to help users understand and manage their money in an engaging and accessible way.
Approach
- Understood user needs and financial challenges.
- Applied design-thinking methods.
- Explored user journeys and pain points.
- Ideated practical product solutions.
- Designed the product direction and roadmap.
- Conceptualised a gamified experience.
Core concepts
- Consent-based financial data access
- Bringing financial information together using a mobile-number-based experience
- Alternative-data credit scoring
- Net-worth visibility
- Financial dashboards and visualisation
- Personalised financial literacy
- Study plans based on a user's financial information
- Helping users understand their financial position and make better decisions
Proof of concept. The financial-tooling ideas below were part of the product direction, not a claim of full production deployment.